Worn Out is one of Europe’s premier Music Seeding, Talent Booking & Music x Brand Partnership Agencies with nearly 20 years and multi brand experience.
Founded by Tony Arthy in 2008. Tony’s Brand & Music marketing background was built managing International & Entertainment Marketing roles at Streetwear Brands aswell as time in the buying dept at Tower Records and working on youth marketing campaigns for hundreds of bands including Coldplay, The Prodigy, Oasis & Muse.
Worn Out is the link between Streetwear & Trainer Brands and the Music Scene, and have relationships with many of the biggest acts and the best emerging talent.
Culturally relevant and commercially minded via Music, Media & Celebrity.
World class coverage and world class reporting and always an extremely healthy ROI.
We offer a range of services to cover all Brand x Music Strategy;
Music & Entertainment Seeding – Getting your Brand seen on the right people with the right audiences.
We have managed music marketing activity for more than 50 lifestyle, streetwear, trainer & drinks brands and have booked or seeded product to over 3,000 artists and musicians that have been seen action at or in;
Glastonbury, Reading, Download, Wireless, Boardmasters, All Points East, Parklife, The 02 Arena, Hammersmith Apollo, Brixton Academy, The Brit Awards, The Mobos, The Mercury Awards, The NME Awards, The MTV Awards, Vogue, Elle, Clash, NME, Dazed and all the rest.
Some of the Artists we’ve worked with recently;
Little Simz, Foals, Loyle Carner, Royal Blood, Turnstile, Wet Leg, Yungblud, Metallica, Holly Humberstone, Tom Misch, King Krule, Kaytranada, Lewis Capaldi, Sam Fender, Bring Me The Horizon, Chrvches, Jacob Collier, Royal Blood, Idles, Lockdown T, Anderson Paak, James Bay, Johnny Marr, Bambie Thug, Yungs Tefflon & Sneakbo.
Talent Scouting
Talent Booking
Artist Liaisons
Informed and Experienced Campaign Casting
Global Talent x Brand Project Management
Music Curation & Playlisting
Festival Activations
Instore Activations & Performances
Photo, Video & Content Creation
"The majority of the 40,960 fans surveyed by Hypebeast for The Streetwear Impact Report are more strongly influenced by Musicians than social media influencers when it comes to what they wear and buy. Musicians influence is far greater than todays general lifestyle influencers even if the lifestyle influencers on average highlight a greater following through social. Musicians drive authenticity, something this consumer audience greatly value.”
Hypebeast
“The easiest way to sell something is to get a famous person to use it or wear it. Even before our first photograph appeared in the NME, we were all wearing free Levis; it’s the most effective form of advertising.”
Alex James, Blur
Wunderkinder Talent Scout // German Government Commission for Culture - Reaperbahn Fest - Hamburg – 2023
Guest Speaker – ‘Vans Musicians Wanted’ - Output - Belfast - 2023
Guest Speaker - ‘Im with the B(r)and’ - Euros Sonic - Netherlands – 2023
Winner Best Interactive Experience at a Festival - Live Nation Festival Awards - Vans ‘Comfy Cush’ European Festival Tour - 2019
Greatest Brand Impact at a Festival Nomination - Live Music Awards - Vans ‘Comfy Cush’ at Reading Festival - 2019
Best Live Concert Nomination - Music Video Awards - Royal Blood // House of Vans London - 2018
Best Brand Partnership Nomination - Music Week Awards - Metallica Album Launch // House of Vans London - 2018
Services to Heavy Music Award - Metal Hammer Magazine - 2016